Skip to main content

Welcome To Our

Blog

Updates, marketing news & tips.

Learn the process of logo design

“A logo does not sell (directly), it identifies.” - Paul Rand What is the process of designing a logo? Sometimes when a potential client hears the price of logo design they cannot understand why it costs so much. A multi-step strategy is necessary for creating impactful logos, and because we want to ensure the final design suits the client’s needs,...

How do you choose a Logo Designer?

“To design is to communicate clearly by whatever means you can control or master.” –Michelangelo When you’re looking for a graphic designer for a new logo design, web pages or graphics for your business you want the right fit. Every designer has their own individual style – so your choice is important. With so many graphic designers out there,...

Brochure-Desing-blog

Why is a brochure important to your business?

With the presence of the digital world all around us, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising, and marketing efforts, a company brochure is an integral part of your branding process. It’s a vital piece of literature about your products and...

Graphic-Design-blog2

What is graphic design?

“The art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience. Sometimes graphic design is called “visual communications.” It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates in...

logo-questions-blo_20200309-224930_1

When designing a new logo, what questions should I ask myself?

In prior blogs we have discussed the importance of having the right logo for your business. Here are some top questions you should think about if you’re working with a designer who will be creating or redesigning a logo for you. The answers you give will not only help the designer, they will help you identify all of your branding needs. •...

importance-of-good-log-blog

Why is a good logo so important?

While out with friends this week the discussion of logos came up. We talked about how memorable – or forgettable – a logo can be, and how important a role it plays in establishing a company’s identity. Think about some of the remarkable logos we recognize that have been around for years: Coca Cola, Nike, Appl...

business-card-blog-

Designing a business card that is impressive and memorable

Of all the pieces of literature printed for your company, your business card may be the most important. Its purpose is two-fold: to leave a positive impression of you after a face-to-face meeting with a potential customer and to entice that person into contacting you about your product or services. A badly printed card, a cluttered look, too m...

websites-and-clicks-blog-

Great Website Design Equals More Clicks

I decided it was time to give my website a new look and feel. Even designers need to take the time to build a new site. Above you will see the old site verse the new site. Where is your eye drawn ??“Online PR News –A recent study by OnePoll has revealed the importance of a trustworthy,well-designed website for all businesses. Th...

Great Web Design, Great Business

The Benefits of Having a Well Designed Website You own a business and you offer brilliant service. What’s your website look like, though? (We hope it’s as good as your best product/most famous dish/you fill in the blank.) If it’s not, you’re missing out on a significant amount of business. Your website is the heart of your digital marketing presenc...