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Branding & Design

Branding & Design

Branding & Design

Learn the process of logo design

“A logo does not sell (directly), it identifies.” - Paul Rand What is the process of designing a logo? Sometimes when a potential client hears the price of logo design they cannot understand why it costs so much. A multi-step strategy is necessary for creating impactful logos, and because we want to ensure the final design suits the client’s needs,...

How do you choose a Logo Designer?

“To design is to communicate clearly by whatever means you can control or master.” –Michelangelo When you’re looking for a graphic designer for a new logo design, web pages or graphics for your business you want the right fit. Every designer has their own individual style – so your choice is important. With so many graphic designers out there,...

Why is a brochure important to your business?

With the presence of the digital world all around us, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising, and marketing efforts, a company brochure is an integral part of your branding process. It’s a vital piece of literature about your products and...

What is graphic design?

“The art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience. Sometimes graphic design is called “visual communications.” It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates in...

When designing a new logo, what questions should I ask myself?

In prior blogs we have discussed the importance of having the right logo for your business. Here are some top questions you should think about if you’re working with a designer who will be creating or redesigning a logo for you. The answers you give will not only help the designer, they will help you identify all of your branding needs. •...

Why is a good logo so important?

While out with friends this week the discussion of logos came up. We talked about how memorable – or forgettable – a logo can be, and how important a role it plays in establishing a company’s identity. Think about some of the remarkable logos we recognize that have been around for years: Coca Cola, Nike, Appl...

Designing a business card that is impressive and memorable

Of all the pieces of literature printed for your company, your business card may be the most important. Its purpose is two-fold: to leave a positive impression of you after a face-to-face meeting with a potential customer and to entice that person into contacting you about your product or services. A badly printed card, a cluttered look, too m...

Great Website Design Equals More Clicks

I decided it was time to give my website a new look and feel. Even designers need to take the time to build a new site. Above you will see the old site verse the new site. Where is your eye drawn ??“Online PR News –A recent study by OnePoll has revealed the importance of a trustworthy,well-designed website for all businesses. Th...

Great Web Design, Great Business

The Benefits of Having a Well Designed Website You own a business and you offer brilliant service. What’s your website look like, though? (We hope it’s as good as your best product/most famous dish/you fill in the blank.) If it’s not, you’re missing out on a significant amount of business. Your website is the heart of your digital marketing presenc...

Why white space?

In graphic design, the use of white space is incredibly important for many reasons. But first, let’s start with Wikipedia’s definition of the term: In page layout, illustration and sculpture, white space is often referred to as negative space. It is the portion of a page left unmarked: the space between graphics, margins, gutters, space between col...

What is branding?

According to Entrepreneurs.com, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products”. It is essentially, making your mark. In the online and print world your brand can serve as a symbol of professionalism. Every company has a brand, and a good one says volumes abo...

Why is color important?

Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. -- Pablo Picasso Color plays a vital role in designing a piece. Whether you’re working on a logo or trying to figure out the best colors to use in creating your brand, color creates certain moods. Colors can make a pie...

How to talk to your web designer

In the world of branding your business, websites play an important role. They give you exposure toa larger number of potential clients you  might not normally reach through other forms of marketing. Your website can provide a lot of good information about your products and services – and if your site is well built and ...

Does your branding work at 40 miles per hour?

Signage is a great way to bring in customers. But if we’re talking about road signs, how do you attract a potential customer when they’re driving by at 40 miles an hour? Or walking down a busy sidewalk?  Quality design is the key. Here are some important considerations when creating signage for your business:• Colors – Bold colors catch the ey...
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