Paradise Dermatology offers comprehensive dermatologic care. Dr. Pennie is one of only a handful of dermatologists on the West Coast of Florida that attended a year long fellowship training program in Mohs Micrographic Surgery, the most effective and precise treatment for most types of skin cancer. Among offering exceptional treatment, Dr. Pennie and her staff are known for their sincere, professional nature towards clients.

When Paradise Dermatology approached us at Think Donson with the task of updating their brand, they opted for something that resembled their work: professional, sincere and effective. Formally known as Pennie Dermatology, our team had a unique opportunity. We needed to keep their image similar to what it was as to not confuse clients about the name change, but we also needed to enhance their overall look.

Starting with an updated logo, we chose to keep their vibrant color scheme and appropriately place their new name snuggly under their recognized graphic element. With subtle font changes (and a few graphic tweaks here and there) we were able to tie it all together.

From there, we rebuilt their brand starting with a responsive website containing intuitive navigation. Email newsletters, call tracking, monthly reporting and ongoing consultation ensure their new changes are portrayed with ease. Print designs included business cards, appointment cards, postcards, letterheads, envelopes, signage and a billboard.

If we may say so ourselves, we think their new branding looks like paradise…

Check below for a before and after of their updated website.