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Why is color important?

whycolormatters sWhy do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. -- Pablo Picasso
Color plays a vital role in designing a piece. Whether you’re working on a logo or trying to figure out the best colors to use in creating your brand, color creates certain moods. Colors can make a piece look rich, fun, sophisticated – or extremely ugly or cheap. Some colors are soothing, some are exciting, some go perfectly together and others clash. Color can totally change the way we think about a piece, so our choices are really important. How do you go about selecting the right colors for your marketing materials so that the viewer responds favorably?
Here are some of the points to consider:
• Do the colors convey the right message to the audience?
• Do the color choices create the quality you’re trying to achieve?
• Are you choosing the colors for the right reasons? (Not because they are your favorite or your school colors!)
• Color needs to enhance the product, not take away from it. Does the color improve the readability and design?
Color theory infographic
Let’s discuss color process so you will have a better understanding: Colors can be broken down into CMYK, RGB and Pantone colors:
• CMYK (Cyan, Magenta, Yellow, Black) -- Used for print design; also called 4-color process.
• RGB (Red, Green Blue) -- Mainly used for website applications, banner ads and other web technology.
• Pantone Colors -- The popular matching system used in the print industry. Similar to a paint swatch book, you can select exact matches on color when printing.
More than 80% of people choose a product by color and over 90% purchase a product because of how it looks visually. Are you going to leave your color choices to chance?
Contact Think Donson to talk about what colors will work best for the promotion of your product.

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