While out with friends this week the discussion of logos came up. We talked about how memorable – or forgettable – a logo can be, and how important a role it plays in establishing a company’s identity. Think about some of the remarkable logos we recognize that have been around for years:
Coca Cola, Nike, Apple (the list goes on) – we know immediately what the brand is and what they represent.
“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”‘– Primo Angeli
Angeli’s quote is to the point. Your look – your brand identity – should stand for your company, simply and accurately. It should draw the consumer in to find out more. The design serves as an emblem which makes your business or organization easily recognized on your letterhead, your website, and your advertising material.
What makes a good logo? I keep these qualities in mind when designing for my clients:
• Memorable
• Simple and clean
• Effective
• Relevant
• Builds trust
• Stands out from the competition
Before a customer contacts your company they have an impression of you based partially on your logo. They may have seen it online or in print, in a directory or on a business card. If the logo is visually engaging and well designed, the potential client may choose you over the competition. Your logo can say a lot, either positively or negatively -- and is the first opportunity you have to peak the consumer’s interest.
Some business owners consider a logo to be unimportant or an afterthought – but it’s a top priority and an essential part of any budget. A well designed logo says a lot about your commitment to your business and can become a trusted trademark to consumers for years.
Do you want to make a lasting impression? ContactThis email address is being protected from spambots. You need JavaScript enabled to view it.to discuss your design needs and we can create that memorable logo.
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After we were married in October of last year, it made perfect sense to brirng "Graphics by Felicia" under the umbrella of "Think Donson". The website for Graphics by Felicia is currently being re-designed to better showcase the creative side of what we do everyday! We can create everything you need to make a spectacular impression, whether you need invitations, printed materials, scrapboks (both physical & video) and online flipbooks. No matter the size of the event or project, leave it to us to design the most appropriate pieces for your very special occasion.
Payton Wright Foundation (PWF) exists to help support families who are caring for a child with brain cancer. Established in 2008 by Patrick and Holly Wright, the foundation honors the memory of their daughter, Payton, who passed away from brain cancer at the age of five. PWF works with families, physicians, and social workers to provide practical relief for things such as fuel, food, or housing expenses so that families can focus their full attention on their child’s care and treatment.
