With the presence of the digital world all around us, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising and marketing efforts, a company brochure is an integral part of your branding process.
It’s a vital piece of literature about your products and services that a potential customer can take with them. It keeps the face of your business in their hands – and in their heads -- that will remind them of your services. Here are some key advantages of having a brochure for your company or business:
• A well designed brochure serves as a perfect introduction to your business.
• Accurately distributed, brochures can expand your company’s visibility.
• Brochures are great marketing tools when reaching out to new customers.
• Brochures can provide positive press about your company.
• Brochures are perfect for trade shows and networking opportunities.
I’d also point out the importance of having the right kind of brochure for your company. A badly designed brochure can say as much about your business as a well designed one can, so be sure that it sends out the exact message you want. A good graphic designer should be able to work with you in creating just the right look with the right words that will reach the right audience you wish to reach.
• I always tell my customers to keep it simple. You want a good design with visuals, bullet points with brief copy that will create interest – not paragraph after paragraph of text. Too much content and your potential customer will put the brochure down and read no further.
• Be sure the copy in your brochure sends out a positive message about your company – one that shows your success and will make people want to use your services.
• Include a brief introduction about you or your company. Providing a little information about why you’re passionate about what you do will draw customers in.
• State exactly what services you provide or what your company does. Make it clear so that people know what they can expect from you.
• Although this is obvious, it’s often overlooked: make sure your contact information is on your brochure: telephone numbers, website address, email addresses, etc.
A well-designed, well-written brochure can help sell your company. If you want to grow as a business and reach out to more customers and you don’t have a brochure yet, think about it.
Now is the time to sit down with Think Donson and get started creating a beautiful brochure
that will showcase your business the way you have always imagined it.
Design should never say, “Look at me.” It should always say, “Look at this.” -- David Craib
After we were married in October of last year, it made perfect sense to brirng "Graphics by Felicia" under the umbrella of "Think Donson". The website for Graphics by Felicia is currently being re-designed to better showcase the creative side of what we do everyday! We can create everything you need to make a spectacular impression, whether you need invitations, printed materials, scrapboks (both physical & video) and online flipbooks. No matter the size of the event or project, leave it to us to design the most appropriate pieces for your very special occasion.
