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Updates, marketing news & tips.

Why is a good logo so important?

While out with friends this week the discussion of logos came up. We talked about how memorable – or forgettable – a logo can be, and how important a role it plays in establishing a company’s identity. Think about some of the remarkable logos we recognize that have been around for years:
Coca Cola, Nike, Apple (the list goes on) – we know immediately what the brand is and what they represent.
“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”‘– Primo Angeli
Angeli’s quote is to the point. Your look – your brand identity – should stand for your company, simply and accurately. It should draw the consumer in to find out more. The design serves as an emblem which makes your business or organization easily recognized on your letterhead, your website, and your advertising material.
What makes a good logo? I keep these qualities in mind when designing for my clients:
• Memorable
• Simple and clean
• Effective
• Relevant
• Builds trust
• Stands out from the competition
Before a customer contacts your company they have an impression of you based partially on your logo. They may have seen it online or in print, in a directory or on a business card. If the logo is visually engaging and well designed, the potential client may choose you over the competition. Your logo can say a lot, either positively or negatively -- and is the first opportunity you have to peak the consumer’s interest.
Some business owners consider a logo to be unimportant or an afterthought – but it’s a top priority and an essential part of any budget. A well designed logo says a lot about your commitment to your business and can become a trusted trademark to consumers for years.
Do you want to make a lasting impression? ContactThis email address is being protected from spambots. You need JavaScript enabled to view discuss your design needs and we can create that memorable logo.

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Designing a business card that is impressive and memorable

Of all the pieces of literature printed for your company, your business card may be the most important. Its purpose is two-fold: to leave a positive impression of you after a face-to-face meeting with a potential customer and to entice that person into contacting you about your product or services.
A badly printed card, a cluttered look, too much information, an unattractive or unreadable font, the wrong colors, poorly chosen artwork – all these mistakes and more may send clients away from you and over to the competition. A well-designed card says that you’re serious and professional about
your business and gives you a head start in attracting the right clientele.
Putting too much information on a business card can make it hard to read and your message may get lost in the clutter. Keep your card clean and simple with all the contact info that’s needed so that potential clients can call, visit your website or request a brochure with more detailed specifics.
Two-sided business cards can provide a little more space on the back for a brief list of your basic services. Just remember that your business card’s job is to give accurate information about you, your company, and what exactly it is that you do.
When designing your business card consider these important points:
• Your card represents you – it may be the first impression a potential client will have of you.
• Your card should include your name, your position, and the name of your company or business.
• Your message (what it is that you do) should be clear.
• Be sure your contact information is accurate (email address, website, cell phone/office phone).
• The type font that you choose should be easy to read.
• The design should be clean and simple with no clutter.
• Consider printing on both sides if your message requires more space.
• Color, size and design can help your card stand out from the crowd.
• Choose a quality paper stock for printing.
Ready to get started? Think Donson (This email address is being protected from spambots. You need JavaScript enabled to view it.) can help you by creating the perfect business card for your company – one that will leave a positive impression and help you grow. We look forward to working with you!
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Building lasting relationships with your clients

An important component of being a successful freelance designer is the ability to build strong client relationships. If you don’t have good customer service skills it doesn’t matter how talented you may be. Lasting and trusting relationships are what keep freelancers and small companies in business.
A satisfied customer is worth their weight in gold. As American entrepreneur and author Jim Rohn writes, “One customer well taken care of could be more valuable than $10,000 worth of advertising.
"If you’re skillful in both your trade and public relations, your best advertising will be by word of mouth. If clients like the quality of service you provide, they will recommend you to others.

Important points to remember:
• Provide quality of service – treat your clients with the same courtesy and professionalism that you would expect to receive.
• Communicate openly and effectively – Follow up on all emails and questions from your clients. If you don’t know the answer, let them know you’ll get back to them and then do your research.
• Meet deadlines – Never give a client a deadline you cannot meet.
• Be honest and share your knowledge.
• Make yourself part of your client’s business success – Let them know that their success is also yours!
• Follow up with your clients to be sure everything was done to their satisfaction.

And in the words of General George Patton, “Always do more than is required of you.” You’ll stand out above the crowd.
At Think Donson  we concentrate on giving the highest quality of service. For more information on any of our services please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
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Great Website Design Equals More Clicks

I decided it was time to give my website a new look and feel. Even designers need to take the time to build a new site. Above you will see the old site verse the new site. 

Where is your eye drawn ??
“Online PR News –A recent study by OnePoll has revealed the importance of a trustworthy,
well designed website for all businesses.The survey highlights 70% of people who claim they would not buy from a poorly designed website. Navigational difficulties, mis-leading price quotations and lack of relevant information are all factors that lead people to click away from a website almost immediately.”

Why it is important?
• Reinforcement of your brand
• Make your main marketing message clear & concise
• Make your company look professional and current
• Make it easy for customers to navigate thru your site
• Make it easy for customers to find what they are looking for
• Make it easy for site visitors to convert

Important Elements to consider:
  • Placement of Logo and Phone Numbers
  • How is your marketing message displayed
  • Is your USP (Unique Selling Proposition) clear
  • Placement & Size of call-to-action graphics
  • Layout of main content
A good website should be simple clean and easy to navigate thru.
You want your home page to draw the consumer in.
You want your your brand to be consistent thru print, web and social media.

Some pages to include on your site:
• Home Page
• About Page
• Contact Page
• Company Blog
• List of Services/Products
• FAQ's
• Testimonials
• Photo Gallery
• Landing Pages

Don’t allow your company’s website to be a last thought. Contact Think Donson to discuss  your website redesign OR a brand new site!
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Graphics by Felicia becomes a Division of Think Donson

us-art 3After we were married in October of last year, it made perfect sense to brirng "Graphics by Felicia" under the umbrella of "Think Donson".  The website for Graphics by Felicia is currently being re-designed to better showcase the creative side of what we do everyday!  We can create everything you need to make a spectacular impression, whether you need invitations, printed materials, scrapboks (both physical & video) and online flipbooks.  No matter the size of the event or project, leave it to us to design the most appropriate pieces for your very special occasion.

Graphics by Felicia will be offering design services for:

  • Invitations
  • Scrapbooks
  • Video Scrapbooks
  • Flipbooks

Think Donson will continue to provide services for:

  • Branding & Re-Branding
  • Graphic Design & Logo Design
  • Website Design
  • Digital Marketing
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New Web Design, New Tagline, New Year

website image

August 1st will begin our second year at Think Donson. We have just completed a total redesign of our website, and have debuted our new tagline. The new site features a clean design, full-screen images and easy navigation. The responsive design of the site ensures the same great experience on mobile and tablet devices. Our portfolio was simplified with larger visuals, since the number one thing our potential clients want to see is our work.

Updating our tagline was not achieved without a few passionate conversations! The left brain of the team wanted the emphasis on "function and results" while the right brain wanted to focus on "form and design." In the end, with a little help from a few friends, we settled on “Designing and defining your digital landscape,” which represents our goal with every client. In today's digital marketing world, you need to know what combination of digital assets is right for your business, then make them all work together with a uniform look and message.

We are thrilled with our new landscape, let us help you with yours!


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Think Donson Celebrates One-Year Anniversary with Charitable Effort Benefiting the Payton Wright Foundation


CONTACT: Gary Donson
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: 941.487.0036
SARASOTA, FL (July 25, 2014) – Think Donson, a firm that provides traditional and digital marketing solutions through services including website development and design, SEO, graphic design, and branding, is celebrating its one-year anniversary by “giving back.” Think Donson partners Gary Donson and Felicia Rothberg have chosen to support the Payton Wright Foundation by donating a gas card with the engagement of every new
PWF logo colorPayton Wright Foundation (PWF) exists to help support families who are caring for a child with brain cancer. Established in 2008 by Patrick and Holly Wright, the foundation honors the memory of their daughter, Payton, who passed away from brain cancer at the age of five. PWF works with families, physicians, and social workers to provide practical relief for things such as fuel, food, or housing expenses so that families can focus their full attention on their child’s care and treatment.
“We have talked to, worked and volunteered with many organizations over the course of our careers,” said Rothberg. “We have been so impressed with the consistently high-quality and compassionate work of the Payton Wright Foundation and feel not only that it’s a good fit for us on a personal level, but also that our modest contribution will really help to make a difference in peoples’ lives.”
“Our first year in business together has exceeded our expectations, and we feel so fortunate to be able to do what we love – and do it together,” Gary added. “We feel the least we can do to celebrate our good fortune is to give back to families in need.” Think Donson recently tweaked its branding and redesigned its own website. “We wanted to showcase current trends, which incorporate clean design, full screen visuals, a focus on a ‘message,’ easy navigation and, most importantly, responsive design,” Gary said. “The site looks great on all devices."
Think Donson celebrates its anniversary on August 1, 2014. Donson and Rothberg have even more to celebrate – the business partners will marry in October. For more information about Think Donson or its charitable activities, call 941.487.0036 or go to

About Think Donson

Think Donson partners Gary Donson and Felicia Rothberg provide digital and traditional marketing solutions through website development and design, branding, graphic design, SEO, copy writing and more. Think Donson embraces an alternative agency model, strategically partnering with some of the finest creative talent in the area – but without the traditional agency mark-up. Call 941.487.0036 or go to for
more information.
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Re-Branding project for Sarasota Professional Photographer : Including Logo Design, Website Design and Social Media


Photographer Andrea Hillebrand is renowned for looking through the lens and capturing her client’s essence. She has the unique ability to support her clients through a shoot that is professional, enriching and transformative. We have personally used Andrea's services and would highly recommend her.

Client : Andrea Hillebrand Photographer - Sarasota, FL
Industry : Professional Photograher
Launched : May 2014
Built with : Joomla 3.2
Features : Responsive Website Design, Search Engine Friendly, Responsive Photo Gallery, Custom Contact Forms
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New Joomla Responsive Website for Local Sarasota Dentist


SRQ Dentistry is a family and cosmetic dental practice that is dedicated to helping patients receive the highest quality of honest dental care in a comfortable and caring setting.  

Client : SRQ Dentistry - Sarasota, FL
Industry : Dental Practice
Launched : March 2014
Built with : Joomla 3.2
Features : Responsive Website Design, Search Engine Friendly, Custom Contact Forms, Content Management System
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Upgraded Responsive Website for The Broken Egg Restaurant - Sarasota FL


The Broken Egg restaurant on Clark Rd, Sarasota happens to be one our favorite places for breakfast.   We have been working with the owner, Dawn Hair, since February of 2014.  The goal from the beginning was to give the brand a fresh new look, increase online visibility & traffic and maintain constant communicaton with patrons.  The ongoing services we provide to the Broken Egg include:

  • Monthly newsletter via Constant Contact
  • Design of posters displayed in the restaurant (updated monthly)
  • Update the website weekly with new specials
  • Design graphics for the Blog & Facebook posts
  • Update & maintain the business information in the top 55 online directories
  • Provide ongoing monthly reporting and marketing consultation
Client : The Broken Egg Restaurant - Sarasota, FL
Industry : Breakfast & Lunch Restaurant
Launched : February 2014
Built with : Joomla 3.2
Features : Responsive Website Design, Search Engine Friendly, Custom Contact Forms, Content Management System
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Joomla Website Design - Abby Weingarten | Writer Editor | Sarasota FL


Website design for writer-editor located in Sarasota FL, Abby Weingarten.  Her services include writing, editing, website content, blog creation, press releases, taglines, branding and marketing consultation.   Think Donson and Graphics by Felicia are happy to call Abby a collaborator and she is the one to call when writing and content creation are needed in any given project. 

Client : Abby Weingarten - Sarasota, FL
Industry : Wrtiing & Editing
Launched : September 2013
Built with : Joomla 3.0
Features : Responsive Design, Search Engine Friendly, Custom Contact Forms, Internal Blog
Website developed and designed in collaboration with Graphics By Felicia


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Joomla Website Re-Design for Sarasota Manatee MPO - Sarasota FL


This project was an upgrade from Joomla 1.5 to Joomla 3.0.  This website has a large number of PDF documents they must make available to the public for an extended period of time.  Re-organizing the file structure and the way files were uploaded to the site was essential in making this site easier to manage.  The calendar was upgraded from J-Events to to RS Events Pro.

Client : Sarasota Manatee MPO (Metropolitan Planning Organization) - Sarasota, FL
Industry : Government Planning Organization
Launched : September 2013
Built with : Joomla 3.0
Features : Responsive Design, Event Calendar, Search Engine Friendly, Custom Contact Forms

Website developed and designed in collaboration with Graphics By Felicia


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Joomla Website Re-Design for Original Word of Mouth restaurant - Sarasota FL


This happens to be one of my favorite places for breakfast, the 'Eggs Benedict' special on the weekend our amazing!  Their mission is to serve the freshest and best tasting breakfast and lunch in Sarasota.  This is one of those places that the "locals" would like to keep to themselves.

Client : Original Word of Mouth - Sarasota, FL
Industry : Restaurant - Breakfast and Lunch
Launched : August 2013
Built with : Joomla 3.0
Features : Responsive Design, Internal Blog, Search Engine Friendly, Custom Contact Forms

Website developed and designed in collaboration with graphic design and branding

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Joomla Website Design - Orlando based food truck - Voodoo Kitchen


The Voodoo Kitchen food truck promises to infuse the Central Florida mobile food scene with a fun and interactive dining experience while showcasing the authentic flavors of Southern Louisiana! The made-from-scratch menu items are offered in a quick-service style without compromising flavor or personal attention.

Client : Voodoo Kitchen - Orlando, FL
Industry : Food Truck
Launched : August 2013
Built with : Joomla 3.0
Features : Responsive Design, Internal Blog, Search Engine Friendly, Custom Contact Forms

Website developed and designed in collaboration with Graphics by Felicia

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Joomla Website Re-Design for Philadelphia Law Firm


Client : Rosenthal Lurie LLC - Philadelphia, PA
Industry : Boutique Law Firm
Launched : June 2013
Built with : Joomla 3.0
Features : Responsive Design, Internal Blog, Search Engine Friendly, Custom Contact Forms

Website developed and designed in collaboration with Graphics by Felicia

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Graphics by Felicia - Sarasota FL - Joomla Website Re-Design


Client : Graphics by Felicia - Sarasota, FL
Industry : Graphic Design
Launched : May 2013
Built with : Joomla 2.5
Features : Responsive Design, Internal Blog, Photo Gallery, Search Engine Friendly, Custom Contact Forms
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Think Donson - Local Marketing Solutions - Sarasota, FL

Light bulb Think-Donson

Local Marketing Solutions including:

Our goal is to provide a customized marketing package to fit your individual needs and budget.

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