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Updates, marketing news & tips.

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Mastering SEO: Techniques to Boost Website Rankings and Visibility
Gary Donson
Digital Marketing
In today's rapidly evolving digital landscape, Search Engine Optimization (SEO) has become an indispensable cornerstone for businesses aiming to enhance their online visibility and drive organic traffic. As search engines continually refine their algorithms and user behavior shifts, mastering SEO has never been more crucial. This comprehensive guid...
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The Power of Website Design: Building a Strong Brand for Small Businesses
Gary Donson
Branding & Design
The landscape of digital interaction has undergone a seismic shift in recent years, with mobile internet usage emerging as the dominant force in online connectivity. This trend, which began with the introduction of smartphones in the late 2000s, has accelerated rapidly, reshaping how individuals access information, interact with brands, and conduct...
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The Importance of Website Design for Small Businesses: A Comprehensive Guide
Gary Donson
Branding & Design
In today's digital landscape, having a well-designed website is no longer a luxury for small businesses—it's a necessity. As of 2023, approximately 90% of consumers prefer using Google for their searches, with other search engines like Yandex, Bing, and Yahoo collectively accounting for only about 5% of searches. Moreover, 21% of U.S. users utilize...
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The Power of a Logo: Design, Formats, and Brand Consistency
Gary Donson
Branding & Design
In the competitive landscape of small business, a well-designed logo is more than just a pretty picture—it's the cornerstone of your brand's visual identity. For entrepreneurs and small business owners, understanding the importance of logo design and the correct formats for logos is crucial in establishing a strong, memorable brand presence. Let's ...
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Choosing the Right Digital Marketing Agency in Sarasota
Gary Donson
Digital Marketing
In today's rapidly changing business environment, digital marketing has become an indispensable tool for companies of all sizes. As we navigate through 2024, the importance of a robust online presence and strategic digital marketing approach cannot be overstated. This article explores the current state of digital marketing, its critical role in bus...
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Think Donson Celebrates 10 Years in Business
Gary Donson
Press
As we mark a significant milestone in the world of digital marketing for small businesses, Think Donson, Sarasota's premier digital agency, proudly celebrates its 10th anniversary. For a decade, this local powerhouse has been at the forefront of transforming small business landscapes through innovative digital strategies and unwavering commitment t...
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What Can a Marketing Agency Do For You? Traditional Vs. All-Inclusive
Gary Donson
Digital Marketing
Digital marketing has become an essential piece of success for any small or local business in the 21st century. No matter what industry you're in, people use the internet to find you. Rather they search for a need on Google, scroll social media sites, or come across companies via paid ads, 81% of shoppers research online before making a purchase of...
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Why is a brochure important to your business?
Gary Donson
Branding & Design
With the presence of the digital world all around us, is it still important to have a well-designed brochure? The answer is yes. Along with your website, social networking, advertising, and marketing efforts, a company brochure is an integral part of your branding process. It’s a vital piece of literature about your products and...