When it was time for the Broken Egg to hatch a new name and brand identity, Dawn Hair, the owner of this wildly popular eatery, sought our direction. With the new name in place—The Original Egg—our team tackled all aspects of the company’s rebranding, including a fresh new logo and an eye-opening website. We created a consistent design through all aspects of the marketing collateral, including signage, menus and promotional items. We worked with the region’s top photographers to capture the perfect images and brainstormed with our copywriters to discover just the right language to use in our advertising, public relations, social media and e-communications campaigns. The results are delicious from start to finish!